Privacy Policy

Effective date: August 18, 2025 · Last updated: August 31, 2025

At Shovel.com (“we,” “us,” or “our”), we respect your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website or submit an inquiry.

1) Information We Collect

Usage data: IP address, browser/device information, pages visited, time spent, and approximate location.
Cookies and similar technologies: Used for analytics (e.g., Google Analytics) to understand site traffic and improve the site.
Inquiries (contact form): If you submit our inquiry form, we collect the details you provide (name, company, email, phone, budget, and message). We also record limited technical metadata such as IP address, user agent, page URL, and first-touch attribution (original referrer and UTM parameters) to help prevent spam/fraud and understand how inquiries originate.

2) How We Use Information

Operate, maintain, and improve the website.
Analyze traffic and engagement.
Review and respond to inquiries regarding Shovel.com.

We do not sell your personal information.

3) Third Parties

Google Analytics – for website analytics. See Google’s Privacy Policy at policies.google.com/privacy.
Google Workspace (e.g., Gmail, Google Sheets) – to receive and store inquiry submissions securely.

4) Your Rights

Depending on your location, you may have rights under laws such as the GDPR (EU/UK) or CCPA/CPRA (California), including the right to:

Request access to the data we hold about you;
Request correction or deletion of your data;
Withdraw consent for cookies/analytics;
Opt out of the sale or sharing of your personal data (California).

You can exercise these rights by contacting us at info@shovel.com.

5) Data Retention

We retain analytics data only as long as necessary to analyze trends and improve the site. Inquiry records are kept for up to 24 months (or longer if needed for a potential transaction) and may be deleted earlier upon request where applicable.

6) Security

We use reasonable measures to protect your data, but no method is 100% secure.

7) AI-Generated Media

Some promotional videos on this website may be created using artificial intelligence (AI) video production tools. These videos are intended solely for marketing and illustrative purposes. They do not depict real people, events, or endorsements.

8) Changes

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

9) Contact Us

If you have questions about this Privacy Policy, please contact us at info@shovel.com.

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